The first two weeks are not campaign weeks
Before anything launches, I look at where your enquiries come from today, what's being tracked and what isn't, what competitors are ranking for, and what actually happens after someone lands on your site.
Something obvious almost always surfaces here. Ad spend going to search terms that never convert. A landing page quietly losing most of its traffic. Call enquiries that nobody is counting. A GA4 property that's been installed and never looked at since. These aren't rare problems — they're the normal state of most businesses I audit.
Fixing those usually beats increasing the budget.


